Café Courage

13/03/2020 - Belgium - Support to brewing sector, Support to hospitality sector

An initiative from AB InBev for consumers to purchase digital credit and either donate or exchange it for beer in a café or restaurant of their choice.

Café Solidair

01/04/2020 - Belgium - Support to brewing sector, Support to hospitality sector

Alken-Maes allowed consumers to buy beer in advance via a new platform

HORECA Comeback

03/03/2020 - Belgium - Support to brewing sector, Support to hospitality sector

HORECA Comeback was set up to support companies in the hospitality sector during the coronavirus crisis

AB Inbev and Somnis partner to produce 500,000 face masks a month

13/07/2020 - EU - Response to COVID19 crisis, Support to hospitality sector

AB InBev has partnered with Belgian mattress manufacturer Somnis Bedding to buy and operate a bespoke machine to produce face masks for its employees, customers and partners throughout Europe - making 500,000 a month.

J’aime mon bistrot – I love my bar

14/04/2020 - France - Support to hospitality sector

"Jaime mon bistrot" is a solidarity fund allowing everyone to freely contribute funds to support one or more HORECA establishments in France

Love My Local initiative in the UK

Love My Local initiative in the UK

11/08/2020 - United Kingdom - Support to hospitality sector

Love My Local has been created by CHD Innovation and enabled by the Carlsberg Group to show our support for local communities across the UK. We are issuing an open invite to new partners from across all industries to join with us in backing Love My Local and keeping local businesses thriving at the...

International Beer Day celebrated in Portugal

07/08/2020 - Portugal - Support to brewing sector

The International Beer Day, on 7th August, was celebrated in Portugal with the launch of a new Beer anthem “Viva a Cerveja” by the Lucky Duddies. It was marked to show support to the horeca sector.

Test and Trace: Enjoy Summer Safely

18/08/2020 - United Kingdom - Response to COVID19 crisis

British Beer and Pub Association have, along with UKHosptiality and the British Institute of Inkeeping (BII), written to their members to highlight the critical importance of engaging in test and trace practices.

Ursus Breweries: Summer Draft 2020

23/07/2020 - Romania - Support to hospitality sector

Ursus Breweries took part in the Summer Draft 2020 Campaign, organized by Brewers of Romania Association. The campaign is part of the “SOS HORECA” initiative, with the main aim to help our HORECA partners.

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