Organised by The Brewers of Romania, Summer Draft 2020 took place down at the seaside. It was run in partnership with three of the largest radio stations in Romania – Rock FM, Kiss FM & National FM. It aimed to target customers on 6 different popular beaches in Vama Veche, Mamaia, Neptun, Constanta and Jupiter.
Participants were given the opportunity to win beer vouchers in return for posts describing their love for draft beer.
Radio airtime was given to this initiative including: Kiss FM 72 air spots, Rock FM 43 air spots & National FM live shows with celebrities and famous artists received over 2.5k Facebook likes and a rate card value for the campaign of 150 k eur.
The hashtags associated with the campaign were: #summerdraft, #lovebeer and there are pictures and info posted to https://www.facebook.com/IubescBerea