BUILD UPON THE SUPPORTIVE MEASURES INTRODUCED DURING THE PANDEMIC AND PROVIDE SUPPORT, INCLUDING THROUGH TARGETED FISCAL MEASURES, TOWARDS BEER , BREWERS AND HOSPITALITY AS POSITIVE CONTRIBUTORS TO THE ECONOMY, CULTURE, SOCIETY AND THE EUROPEAN WAY OF LIFE.
BEER HOSPITALITY IS KEY TO THE RECOVERY
It can help drive consumer demand and symbolise consumer confidence.
It can lift the economy and boost jobs all along the brewing, production and hospitality value chain.
Bars and pubs can once again become pillars of the local community -and with it, the economy.
We need to get the reopening right.
We need clarity and certainty.
We need to support beer hospitality.
OUTLOOK FOR THE FUTURE
Whilst the impact of COVID-19 may be receding, it is clear the economy is facing new pressures, affecting consumer spending and placing greater financial burdens on many businesses.
It remains unclear whether the social impact of the pandemic, coupled with other challenges, will accelerate more fundamental shifts in business practises and consumption patterns.
The impact of beer on the wider economy is uncertain if the change in the split between on-and off-trade is maintained in the future.
WHAT CAN POLICY MAKERS DO?
Recognise the significant and unique impact that Covid restrictions have had on brewing and hospitality as sectors whose prosperity are intrinsically linked and dependent on a social economy.
Further get behind beer hospitality as a sector that is showing it can re-ignite the recovery of the wider economy.
Ensure beer hospitality is supported in Covid recovery plans towards a full, long-term, Covid-safe and sustainable recovery.
Build upon the supportive measures introduced during the pandemic and provide support, including through targeted fiscal measures, towards beer, brewers and hospitality as positive contributors to the economy, culture, society and the European way of life.