Beer & hospitality

As old as time. Hospitality is about connecting people and drinking beer has always been a part of socialising: the two go hand in hand.

THE FACTS

Before the lockdown closed almost every bar, café and restaurant in Europe, one third of all beers were served and enjoyed in hospitality, creating 1.7 million bar and restaurant jobs and adding €24 billion in value to the EU economy.

As much as 94% of beer-related employment occurs outside the brewing companies themselves. This means that 1 job in the brewery creates an additional 16 jobs in the economy.

Total consumer spending on beer was over €117 billion in the EU28 in 2018.

One third of all beers were served and enjoyed in hospitality

One third of all beers are served and enjoyed in hospitality

1.7 million bar and restaurant jobs

There are 1.7 million bar and restaurant jobs created by beer in europe

One third of all beers were served and enjoyed in hospitality

Beer served in Hospitality generates €24 billion in value to the EU economy

One third of all beers were served and enjoyed in hospitality

1 job in the brewery creates an additional 16 jobs in the economy

Latest statistics

According to the latest statistics, the beer sector was growing as a whole, as was the diversity of choice, number of breweries, and interest in beer.

We are proud that for a decade since the last economic shock, we could tell a story of consolidation and recovery, followed by steady and sustained progress, further strengthening beer’s contribution to the European economy as a major consumer good and export commodity.

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