Beer & hospitalityAs old as time. Hospitality is about connecting people and drinking beer has always been a part of socialising: the two go hand in hand.
Before the lockdown closed almost every bar, café and restaurant in Europe, one third of all beers were served and enjoyed in hospitality, creating 1.7 million bar and restaurant jobs and adding €24 billion in value to the EU economy.
As much as 94% of beer-related employment occurs outside the brewing companies themselves. This means that 1 job in the brewery creates an additional 16 jobs in the economy.
Total consumer spending on beer was over €117 billion in the EU28 in 2018.
One third of all beers are served and enjoyed in hospitality
There are 1.7 million bar and restaurant jobs created by beer in europe
Beer served in Hospitality generates €24 billion in value to the EU economy
1 job in the brewery creates an additional 16 jobs in the economy
According to the latest statistics, the beer sector was growing as a whole, as was the diversity of choice, number of breweries, and interest in beer.
We are proud that for a decade since the last economic shock, we could tell a story of consolidation and recovery, followed by steady and sustained progress, further strengthening beer’s contribution to the European economy as a major consumer good and export commodity.
JOIN THE CONVERSATION
We need you to be part of the conversation – use #RECONNECT to share stories of how your sector, business or experience has been during this time.
TAKE PART TO #RECONNECT
Become a supporting partner now and use the social media badges, cover pictures, videos and other assets to share your stories and back the campaign.