A crowdfunding campaign to support Italian bars, pizzerias, and restaurants in difficulty due to COVID-19.
The rules of the campaign were simple: “Donate at least 3 euros and offer a virtual beer to your friends online. Nastro Azzurro will match the same amount”.
The objective was to hit €500,000, with an initial donation of €250,000 by Nastro Azzurro.
The funds were collected by FIPE (Federazione Italiana Pubblici Esercizi), who then distributed COVID kits with masks, thermometers, gloves, and sanitizers to help SMEs managed by entrepreneurs younger than 39 years of age prepare for reopening.