The platform “Help de HoReCa”, supported businesses during the difficult period when restaurants and pubs had to stay closed.
Coupons or vouchers could be purchased through www.helpdehoreca.nl by anyone. These coupons aimed to help entrepreneurs earn income, even when their places were closed. Consumers can then redeem the coupons as the cafes and restaurants open their doors again.
To help the HoReCa sector, Grolsch encouraged consumers to support their favorite place by buying the vouchers, but also offered a €5 discount off when customers bought a Grolsch promotional crate. There are 40,000 discount coupons available.
Grolsch also supported this initiative with the Grolsch Live Sessions – a series of concerts from 5 famous Dutch artists, playing in empty venues to show their support.
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