Golden moments. Everyone knows them. Toasting to success together, celebrating with each other or just bringing in the weekend. All of those ordinary, everyday good times that turn into golden moments when accompanied with a good glass of beer.
This is the message of the new TV campaign ‘Golden Moments’ (Gouden Momenten) launched by the Dutch Brewers (Nederlandse Brouwers) this August.
These moments are often shared together with friends, family or colleagues in a hospitality establishment. However, due to the closure of the catering industry earlier this year, and the 1.5-metre measures that now apply in The Netherlands, consumers are still wary of returning. For June 2020, Dutch Brewers reported a sharp drop in on-trade beer sales of 58.1% compared to June 2019.
With this new campaign, brewers want to show that you can experience these golden moments together in the hospitality industry, even taking into account all applicable measures, and call on consumers to share their ‘Golden moment’ on social media with #goudenmomenten.